Search Engine Optimisation (SEO)

Everybody wants to show up on the first page of Google & Co.1 That is actually possible because showing on the first page is always the result and function of associated keywords.

One of my specialties is search engine optimisation (SEO). I help you defining the keywords and their combinations for which you want to be found on the internet with a high ranking on the search result pages. In a second step I'll assist in adapting the web site information to reflect the keyword expressions. Then I'll help in creating links from other internet sites that point to yours. And as a last step I can implement and track all these changes into your web site. Remark: I will not engage into any kind of tricks to gain ranking - sooner rather than later the search engins will find out and punish you.

SEO takes a while after implementation to take effect (several weeks). The search engine providers watch out for your site, check it and judge it in terms of consistency and availability. That takes time. My involvement in your web site SEO will therefore typically stretch over a period of 2 months at least.

The internet population (your customers) change their preferences constantly and the competition might sit 'on top' of you. I offer a maintenance service on SEO that includes monitoring and rank reporting at monthly intervals, introduction of new keywords, update of your web site according to changes in search expression ranking.

1 I limit my SEO work to Google, Yahoo and MSN as those three cover 99.8% of the search engine market.

  1. SEO steps
  2. define keywords and keyword combinations
  3. establish your current ranking with Google, Yahoo and MSN
  4. adapt your web site to reflect the keywords
  5. create external links to you site
  6. monitor ranking improvement
  7. Maintenance: keep up with changing search habits and competition